- The Gaming Experience That Pays
Pick Your Game's Best Launch Date
We analyze thousands of upcoming Steam titles to identify "highly competitive launch dates." Pick a date where you aren't fighting hundreds other games for a spot on the front page.
Unlock the Full 2-Year Forecast
You are currently limited to a 90-day window. Registered developers can see competition data up to 24 months in advance to plan long-term marketing beats.Register Free
Market Saturation Over Time
Bars in Red indicate dates overlapping with Steam Sales or NextFest.
The Science of Market Timing
Most indie developers pick a release date based on when the game is "finished." Professional publishers pick a date based on competitiveness. Here is why:
The NextFest Hangover
The 7 days after NextFest are the most dangerous. Hundreds of developers launch simultaneously to catch demo hype, creating a "noise floor" that makes organic discovery nearly impossible.
Seasonal Sale Blackouts
During Summer or Winter sales, Steam's "New & Trending" algorithm is suppressed in favor of "Deep Discounts." Unless you are launching with a 50% discount, stay away.
The Tuesday/Wednesday Rule
Launching early in the week gives you 5 days of "Launch Momentum" before the weekend. It also ensures Steam staff are in the office if your build has issues.
AAA Avoidance
Check the "Yearly" view to identify when major franchises (Call of Duty, Assassin's Creed) launch. They consume all gaming press and influencer bandwidth for weeks.
Launch Checklist
Find a date with < 25 competing releases in your specific genre.
Ensure you are at least 14 days clear of any "Steam Sale" event.
Coordinate your influencer campaign to hit 48 hours before the date shown here.
Ready to coordinate your creators?
Start Campaign