Traditionally, games were distributed through an "app store." The most popular ones are:
- Steam
- Epic
- Apple
- Android
Yet there has been a shift in game development, where more games use a library called ThreeJS, which produces a lot of browser games that can be distributed online without an app store. Developers have started to put games on their own websites.
Hosting a game on your website has significant benefits, from first-party data and accurate attribution to no steep store fees. It also has the drawback of having to host it on your own, especially around user acquisition and scale. This talk will cover both sides of web game release.
In this session, if you want to host your own game, this will teach you:
- User/Player Acquisition & Marketing
- Cross Device Tracking and Analytics
- Hosting, Scaling and Hosting Costs
- Conversion API Optimization
- Monetization Strategies
- Retention Strategies
All which are required to make hosting a game yourself successful.
Session speakers
Learn more about the person leading this session.
Devin Dixon
SpeakerCEO · Glitch
Coding since he was 12, Devin now has nearly 30 years of development experience, ranging from full-stack development and game development to successfully leading companies from 0 to 1, raising capital from top VC firms, and even teaching coding at bootcamps. On the gaming side, he has also jumped into marketing, helping games reach nearly $1 million in sales within their first year.
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